The Homophobe BowlWell, sports fans, with all the computer trouble I've been having lately I haven't had a chance to comment on this year's celebration of neanderthalism and lowest common denominator dumb jock ideals, the Superbowl, or as I call it, the Homophobe Bowl. I'm sure I'm not telling you anything new when I say that American football is filled with ignorant, grossly overpaid and grossly overweight "athletes" who are deified by the public and live in a vacuum where being openly homophobic is perfectly acceptable.
This attitude has apparently spread to one of the Superbowl's sponsors, Mars, makers of Snickers bars, who launched not only an unbelievably offensive and homophobic ad campaign ("The Kiss" pictured above), but established a website (which has since been pulled) where viewers could watch alternate endings to the ad and vote on their "favorite." Perhaps Mars was trying to measure exactly how homophobic their consumers are for future offensive ads. In addition to this poll, there were clips of NFL Players watching the ads and showing their open disgust at the sight of two men kissing. I assume the players were okay with their images out there on the web for all to see as a kind of public record of their hatred and disgust toward the gay community. Apparently this was supposed to be funny as if to say "Look how much these guys hate fags! That's HILARIOUS! I'm laughing so hard I might wet myself!" Well, hardee har-har, Mars. Thank you.
And I really liked Snickers bars, too. Humph.
Thankfully, after complaints from GLAAD and the Human Rights Campaign, Snickers has pulled their ads from the air and the web and have released a statement to the the NY Times in which they defend the ads and explain that humor is "subjective" (as in, you have to hate gays to get it) but no where do they apologize for offending the gay community or perpetuating violence against them. We're still waiting for that apology, Snickers--the sooner the better. Then you can all head off to rehab.
To add insult to injury, the winners of this year's Homophobe Bowl were the Indianapolis Colts headed by Coach, Bible Thumper and Chief Homophobe, Tom Dungy who openly attended and was even "honored" at an event by the Indiana Family Institute, one of the leading proponents of the gay marriage ban in the state of Indiana. On Sunday's win Dungy credits God as the MVP proving that he is one of those misguided Christians who thinks God actually cares who wins a ridiculous sporting event. Sorry Tom, but something tells me He probably has bigger fish to fry, like, I dunno, AIDS in Africa, genocide in Darfur--all that jazz.
Dungy made history this year as the first African American coach to lead an NFL team to Superbowl victory. It is a shame, however, that such an accomplishment should be marred by his openly homophobic views. Once again, as in the case of Isaiah Washington, one can't help but notice the irony of an African American man's apparent bigotry and hatred toward another group striving for equal civil rights. It boggles the mind.